Promotion Strategy to Increase Sales of AL Fazza Residence Property at PT Wahana Persada Indonesia Makassar City

This study aims 1) to find out what promotional strategies are being carried by PT. Wahana persada Indonesia in increasing sales of Al Fazza residence. 2) To the supporting factors and inhibiting implementing type research was using a qualitative descriptive approach. at Persada Indonesia, which is located on Jalan Baling Tonjong, Manggala, Makassar City. when this conducted January-February 2022. The data sources primary secondary data. focus promotion strategy. Data collection techniques observation, interviews, documentation. results showed that 1). Promotion strategy concept mix (promotional mix). By social media (instagram, whatsapp, facebook), brochures, billboards banners, promotions offer down payments can be paid installments provide furniture promos, public relations visiting institutions such as schools, campuses offices , personal also canvasing distributing following up, direct marketing done looking for relationships, catalogs giving business cards. sales, namely spirit, support system, continuous. Covid-19 pandemic, competition quite tight.